Holbrook is the Navajo County seat and the gateway to the Petrified Forest National Park. The city sits along I-40 and historic Route 66, drawing tourists with its iconic Wigwam Motel and dinosaur-themed attractions.
5,053Population
NavajoCounty
5Key Industries
Holbrook is the Navajo County seat and the gateway to the Petrified Forest National Park. The city sits along I-40 and historic Route 66, drawing tourists with its iconic Wigwam Motel and dinosaur-themed attractions.
Holbrook's position on I-40 and proximity to the Petrified Forest bring consistent traveler traffic. Businesses that capture and convert tourists — from motels to restaurants to guide services — benefit from automation.
Key Industries
TourismGovernmentRetailHospitalityTransportation
Metro Area: Eastern Arizona
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